What should you avoid at counting ?
Why NOT to apply the Side-break for precise people counting ?
Visitor's traffic statistic is essential and respected marketing tool in competition fight for customers and sales nowadays. It is used as a tool for improving sales and costs reducing. Statistic must be reliable and precise if you want to make a maximum use of this tool..
The Side-break based people counters counts at the point of the IR beam-.interruption. With Side-break method for people counting, you cannot avoid to make a fatal counting mistakes. In this case, the statistic is totally useless for sales management & marketing purposes and as well for finding the ways how to increase sales and revenues.
1/ Unreliable counting - Statistic devolution
- When more visitors than one come side by side to the entrance, the Side-break makes one count only.
- When some visitor stays in the beam-path, the Side-break doesn`t count another incoming visitors.
- The Side-break cannot eliminate browsing visitors in the path of the IR beam, browsing people create thus multiplecounting of the same visitor.
- The Side break System does not provide counting in both directions in most cases.
2/ Human factor failure - Fatal statistics devolution
- The staff may put some ware or anything else into the path of the IR beam. The Side-break doesn't count thus any visitors at all.
- The staff may forget to reset the counter. Statistic is then lost.
3/ Complicated data collecting
- The data must be collected and sorted in most cases manually by personnel.
- Usually it is not possible to restore the traffic data from the past. Staistic is lost.
4/ Expensive and complicated service
- The Side-break is in the space, where people and stuff move, it could be also damaged easily.
- The Side-break cannot be adjusted and controlled over internet. The service is slow-gaited.
|The beam is in the space, where people browse. Beam cannot sort them and they will be counted many times.|
|Employee moved the shelf into the path of the beam. The beam cannot then count any visitors.|